Discusses how the media portray alcohol and drinking and how to change media performance. Presents some findings in abbreviated form for several media and suggests a model for working with the media in the interests of alcohol education. (Author)

The "Electronic Media Career Preparation Study" was conducted by the Roper Organization to represent an attempt to put many industry concerns about academia into a more formalized context. Broadcasters in the Roper study suggested that colleges and universities do an inadequate job in providing students with practical knowledge and in…

This report was prepared at the request of the Kaiser Family Foundation to examine the methodological options for investigating the effects of sexual content in the media on children and adolescents. To discuss the issues and prepare the report, a forum of 20 scholars with expertise in sexuality, sexual development, media analysis, and media…

Activities concerned with children and television described in two Children's Broadcast Institute newsletters published during the International Year of the Child are summarized and discussed. Conferences, events, and symposia described include L'Enfant et Les Mass-Medias, Euro/Pan-American Convention on Television for the Young in the 80's,…

By using words transmitted and words attended to as common denominators, novel indexes were constructed of growth trends in 17 major communications media from 1960-1977. Findings from these indexes (intended to measure trends in the development of an information society) are presented as well as explanations for what has been found. (Author/JN)

The possibility that industrial nations will become "global villages" or comprise a "wired world" with a common information system appears possible in light of technology, but there are five major reasons why such an information society will not occur for some decades, particularly in the United States. The reasons are as follows: (1) there is no…

The relationship of older Americans to the new media culture of society is the focus of this Technical Committee Report. The work of two committee-appointed subcommittees on stereotypes and new media technology are explained with a special emphasis on the influence of television. Age stereotyping is examined in prime time television, daytime…

The fields of social and cognitive psychology and political science have offered several experimental designs for assessing the presence, type, and complexity of scripts (memory structures used to encode knowledge of an action) or event schemata. Script measurement is a potentially valuable tool for the study of information and news processing…

In some areas of employment in mass communications Blacks and other minorities have made impressive gains, but in others, such as the newspaper industry, there is a distinct lack of minorities in the work force. The chance that this situation will change is highly likely because the media industries in America are finding it necessary to diversify…

Nine articles discuss the relationship between the higher education community and the public. The articles are: (1) "On a Certain Blindness in Teaching" by Michael S. Roth, who stresses the necessity of political citizenship education for a healthy democracy; (2) "Monocultural Perspectives and Campus Diversity" by Jane Fried,…