Descriptor
| Advertising | 1 |
| Audience Awareness | 1 |
| Internet | 1 |
| Legal Problems | 1 |
| Merchandising | 1 |
Source
| New Jersey Journal of… | 1 |
Author
| Jugenheimer, Donald W. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - General | 1 |
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Peer reviewedJugenheimer, Donald W. – New Jersey Journal of Communication, 1996
States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…
Descriptors: Advertising, Audience Awareness, Internet, Legal Problems
