Discusses individual selection of a postsecondary educational institution, data relevant to proprietary school students, and the history of funded proprietary vocational education. Presents and summarizes data to substantiate the growth and extent of proprietary postsecondary schools. Cites evidence of increased competition between the private and…

Presents a marketing strategy to assist admissions personnel in recruiting academically strong students to colleges and universities. Discusses the importance of institutional prestige and faculty achievement as well as the need to involve faculty in student recruitment. (JAC)

Argues that the competitive admissions system forces students to constrain their natural impulse toward commitment. Describes the use of scattergrams to provide students with more accurate information about selectivity. (JAC)

An increasing number of top Black students are deciding to attend Black colleges due to these institutions' outstanding reputation for retention rates and placement into graduate schools. This has in turn caused White colleges to increase their recruitment and retention efforts. (DF)

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Presents several brief reports on the latest trends and current circumstances surrounding African American progress in higher education. Discussions include funding levels at black colleges, black student recruitment at Harvard and Yale, displacement of black PhDs in science and engineering, and education and the African American mother. (GLR)

Many institutions have stepped up their efforts to recruit talented black students. Dartmouth's weekend, called "Experience Dartmouth," has become one of its most successful recruitment tools. Weekends planned by undergraduate students and increased involvement of black alumni are described. (MLW)

Although efforts to keep talented students within the state, primarily by offering merit scholarships, are politically popular, state officials are not sure they will be effective. (MSE)

Presents statistics on a variety of subjects related to blacks in higher education: (1) survey statistics from the 25 highest-ranked national colleges and universities; (2) effects of actions of the mass media; (3) influence of intact families on black higher education; (4) how affirmative action encourages blacks to attend college; and (5) black…