Focuses on marketing strategies for college admission and examines the essential interaction between admission and academic units as a means of enhancing retention and producing informed, satisfied consumers/students. (KS)

Explores how to design effective admissions rating system by looking at selection of academic and personal measures, derivation of academic rating, personal rating, accounting for different testing patterns, and other advantages. Emphasizes importance of ensuring students that their folders will be reviewed in their entirety and that review…

Discusses the role of secondary school counselors and college admissions officers in counseling college bound students. Stresses the importance of diplomacy and cooperation in working for the best interests of the student while addressing parent and institutional concerns. (JAC)

Presented a college night where students and parents were mixed into eight simulated admissions committees. Charged them with examining the credentials of four hypothetical candidates, and matching these to profiles for two different schools. Parents could not dominate, and all gained an understanding of the component pieces of college…