Descriptor
| Business | 1 |
| Consumer Economics | 1 |
| Marketing | 1 |
| Older Adults | 1 |
| Stereotypes | 1 |
| Trend Analysis | 1 |
Source
| Gerontologist | 1 |
Author
| Minkler, Meredith | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - General | 1 |
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Peer reviewedMinkler, Meredith – Gerontologist, 1989
Examines changes in business sector's stereotype of elderly population from negligible consumer group to $500 billion market. Explains recent trends using concepts of privatization, consumerism, and rise of geriatric social industrial complex. Raises questions about extensive targeting of new elderly population and ethical dilemmas it may pose in…
Descriptors: Business, Consumer Economics, Marketing, Older Adults
