When the alarm clock rings in the morning, the school fundraiser is not the first thing on a principal's mind. He or she is more likely to be thinking about such high-priority concerns as instructional leadership, communication, student interaction, school safety, and community relations. But as school budgets get squeezed, principals find…

Discusses several school and community motivation techniques principals can employ to improve school climate, teacher and staff morale, and a positive community attitude toward the school. (PKP)