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Frank, Mary, Ed.; Caldwell, Bettye M., Ed. – Journal of Children in Contemporary Society, 1984
Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…
Descriptors: Attitude Change, Case Studies, Change Strategies, Child Caregivers
Neugebauer, Roger – Child Care Information Exchange, 1996
Discusses concerns expressed in the annual status report of child care centers for 1995, including the expansion of many child care chains, economic concerns, the role of licensing, and future projections. Contains a list of the 50 largest North American for-profit child care organizations and profiles the leaders of the 6 largest. (AA)
Descriptors: Annual Reports, Career Exploration, Certification, Child Care Occupations
