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Moore, Rob1
Trenwith, John1
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Moore, Rob; Trenwith, John – Journal of Education and Work, 1997
Explores how an advertising degree course had to be positioned between competing definitions of valid and relevant, academic and experiential knowledge. Locates the issues within the context of credential inflation--credentials become worth less as more people acquire them. (SK)
Descriptors: Academic Education, Business Education, Credentials, Educational Change