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| Competition | 1 |
| Continuing Education | 1 |
| Marketing | 1 |
| Planning | 1 |
| Postsecondary Education | 1 |
| Student Recruitment | 1 |
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| Baden, Clifford | 1 |
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| Journal Articles | 1 |
| Reports - General | 1 |
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Baden, Clifford – New Directions for Continuing Education, 1987
Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)
Descriptors: Competition, Continuing Education, Marketing, Planning
