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McGrath, Leanne C.; Hargrove, C. LaFaye – 1992
This paper is a status report and an extension probing further into the issue of internationalizing the undergraduate business school curriculum. The research analyzes the responses (n=123) to a 1992 survey of business schools and programs that were members of the American Assembly of Collegiate Schools of Business (AACSB) to determine to what…
Descriptors: Business Education, Curriculum Enrichment, Educational Change, Educational Needs
Sondak, Eileen M.; Sondak, Norman E. – 1992
This paper first examines the reasons for the lack of interest in international communication in required introductory business communications courses at schools of higher education. It then describes the effort to incorporate the principles and practices of global communications in an introductory business communication course in San Diego…
Descriptors: Business Administration Education, Business Communication, Classroom Techniques, Communication Skills
Prestel, David K. – 1992
This paper examines the integration of Business Russian into the Russian curriculum at Michigan State University (MSU) and the creation of a capstone sequence of Business Russian courses at the advanced level. The establishment of the basic goals of the school's business language instruction and the needs of the students are discussed. The paper…
Descriptors: Advertising, Business Administration Education, Case Studies, Course Content
Waner, Karen K.; Winter, Janet K. – 1992
This paper discusses the problems surrounding intercultural business communication as well as approaches to teaching college level business students appropriate communication skills for intercultural settings. Considered are the classification of countries by cultural context, i.e. how large a role culture, social values, and traditional social…
Descriptors: Business Administration Education, Business Communication, Communication Skills, Cultural Awareness