Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…

The key to making optimal use of time, energy, and institutional resources in college and university technology planning is to understand important differences between long-term socioeconomic planning and short-term operational planning. A ten-step procedure that focuses on process rather than product, and allows ready reallocation of resources as…

This report presents findings and recommendations of a State University of New York (SUNY) university-wide task force on campus safety. The group held meetings, surveyed SUNY campuses, and analyzed references and materials from national and state resources. An overall conclusion was that no single monolithic formula could be applied to all SUNY…

This document presents an evaluation of actions taken by the Texas State Board of Education during the 1991-92 school year to achieve the goals and objectives of its "Long-Range Plan." Following the vision statement, an evaluation summary describes progress made toward statewide education goals. Each of the nine chapters after the…

A case study is presented that used the methods of Generic Design Science to conduct strategic planning for the Department of Communication at George Mason University, Fairfax, Virginia. Applied in the context of an academic environment, the methods yielded a comprehensive management and planning design for focusing administration and faculty…

This long-range plan for library services in Wisconsin is divided into four major divisions. The first covers characteristics of Wisconsin affecting library services and includes a population profile, an examination of economic indicators, a discussion of social and governmental concerns, and a review of trends in education. A section on library…

Designed to provide assistance in planning short- and long-range solutions to alleviate overcrowding in elementary and middle schools belonging to the Singapore American School, this study gives an overview of the geographic, political, and economic factors affecting enrollment and provides a detailed analysis of the schools' facilities. The…

Telephone system acquisition by institutions of higher education is discussed. Some important areas of investigation are described and more comprehensive explorations of telephone systems are encouraged. Management of telephone systems and changing the telephone system are discussed. (Author/MLW)

Crucial changes in education, research, and society are decisive factors in a change strategy for university and research institution policy. Planning must now be more than physical planning and must include new qualitative features such as expert systems and new algorithms. (MSE)

There is no good method of regulating the educational system based on specific, numerical measurements of labor requirements, and it will be important to integrate uncertainty into future forecasts. Adjustments in demand and supply of educated labor in Norway require a decentralized authority structure providing incentives for institutions and the…

This report reviews the decision by the University of California's Board of Regents to create a new general campus near Merced to open in fall 2005 with 1,000 full-time-equivalent students (expected to grow to 5,000 FTES by fall 2010). The report reviews the planning history of the proposed campus, discusses the University of California's…

Effective college planning in a period of reduced resources requires that a comprehensive long-range plan, based on consensus, be in place before budgeting begins, so essential resources will not be damaged. The starting point for planning is a well-stated conception of the institution and of its subsystems and their interactions. (MSE)

Four university joint big decisions committees (JBDCs) were investigated to learn why they were established, their relationship with the traditional governance structure, functions within standard models of campus organization, and impact on institutional planning. The JBDC is seen as a growing governing force on campus, especially during periods…

Faced with deteriorating physical plants, a need for new facilities, and a shortage of financial aid funds, colleges and universities have become players in a debt-financing game, which can hasten the organization's demise. The board must ensure that today's securities do not become tomorrow's junk bonds. (Author/MSE)

Evaluation of industrial research and development (R&D) must be simple and low cost, and it must contribute to corporate goals without distracting researchers from their research. These points are illustrated with reference to General Electric's Research and Development Center, which is the company's corporate laboratory. (SLD)