Supports multiple regression analysis as a tool for isolating the impact of newspaper content on newspaper sales. (RL)

Examines, using a qualitative case study of stories printed in "The New York Times," the social construction of "runaway youth" in print media during 1960-1978. Finds that running away was an unconstructed problem (or simmering social condition) in the early 1960s and featured harmless adventures. Contributes to the…

Views "The Wizard of Oz" as a yearly media ritual, performing the psychological and socializing functions of traditional fairy tales, yet containing contemporary political orientations and social values. Sees its rhetoric as therapeutic insofar as the story's rationale describes psychological problems and offers prescriptive remedies…

Proposes a framework to join journalists and communications scholars in dialog about conditions that best promote public dialoge of democracy itself. Sketches a news policy model, reviews research indicating areas of agreement about the dynamics of press-government-public interactions, and looks at steps toward a field of study built around these…

Investigates the use of the term "family" by Earvin "Magic" Johnson, his peers, and the media in their rhetorical efforts to defend Johnson after his announcement that he had human immunodeficiency virus (HIV). Discusses the power of key words such as "family" to influence attitudes in the American culture. (RS)

On a daily basis, American television and radio audiences are subjected to a stream of broadcast Public Service Announcements (PSAs), each promoting "some kind of social or economic action deemed beneficial" (Stridsberg, 1977). Often, these announcements employ humor as a presentational device to help stimulate the behavioral change…

A study used disproportionate exemplar distributions to create a spiral of silence effect for a morally loaded issue. The effect of perception of public opinion on willingness to express an opinion was also examined. Three video news stories were created that would represent either a supporting, balanced, or opposing stance on the prayer in school…

Based on the premise that multimethod approaches that integrate quantitative and qualitative research methods are best suited to contextual studies of media audiences, two studies of mass media use and meaning were conducted with college undergraduates. Research grew out of a classroom assignment wherein students avoided all media products (films,…

Sections of the newspaper "USA Today" were compared with corresponding sections of four major newspapers--the "New York Times," the "Wall Street Journal," the "Los Angeles Herald Examiner," and the "Los Angeles Times"--to determine what editorial components made "USA Today" different and…

The current Australian scene is a good example of how American culture as portrayed in the mass media is reflected by a receptor national culture. Australia, sharing a similar history and a common language with the United States, has virtually no resistance to American culture. Some differences in national characteristics, such as the Australian…

With the overthrow of Ferdinand Marcos from his 20-year rule of the Philippines, the news media regained its freedom and its voice, and now faces a new set of problems: low circulation, questionable ethical standards of reporters and their lack of experience, and ominous indications from the Corazon Aquino government that the administration might…

Reviews the impact of technological advances on the media with which children interact and how they interact with these changes. Discusses newer and older communication media and orientations to the study of children. Suggests there is also considerable continuity despite the media changes. (KEH)

Examines Richard Clark's analysis of the role of media (IR 529 139) from the perspective of an instructional designer. Clark's statements about interchangeability of media attributes, research evidence, and the influence of learner preconceptions are challenged. Suggestions for future research are provided. (Contains six references.) (KRN)

Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…

To gain insight into how critical standards for broadcast drama evolved with time, this paper examines the critical response to the development of broadcast drama in the first two decades of radio (1920-1940), as reported in the periodical press. The paper is based on two underlying assumptions: (1) that the stories a society tells are indicative…