Highlights differences between cause-effect and interactive research models that are used to explain television's effects on children. Proposes a schema theory of comprehension and learning that (1) acknowledges the child's prior knowledge, (2) considers television viewing as active communication, and (3) emphasizes critical and literate viewing…

A French program to educate young television viewers and its results are discussed. The program increased the children's critical judgment about television and found that they became more independent in their attitudes toward television as they grew older. (IS)

Argues that television convention mitigates against depictions of technology as socially destructive. Argues that the presentation of science as television fiction is a conservative act. Concludes that television reinforces the socially constructed technological imperative of industrial societies, effacing its own role in the preservation of the…

In a recent study of the Tampa (Florida) market, TRAC Media Services acquired some interesting information about the market's response to its two public television stations. WEDU is a VHF-signal community station that reaches about 745,000 households in a week, and WUSF is a university-licensed UHF station that reaches about 547,000. Month-long…

A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…

Visual communication media technologies, particularly television, hinder rather than enhance viewer perceptual processes, understanding, and aesthetic appreciation of visual messages transmitted by means of such technologies. Emerging technologies, including high-definition, interactive, and holographic television, will not necessarily improve or…

This literature review argues that the broader implications of social learning by a subordinate group through the cultural apparatus of the dominant group has not usually been made an explicit part of the theoretical perspectives utilized in studies of minorities' experiences concerning the impact of television. The review presents the principal…

Television viewing has negative effects and positive potential for young children. It is evident that children need to be educated in television viewing in order to understand the differences between fantasy and reality, and sponsor motives. (DF)

This study attempts to evaluate Mexico's television-based secondary education system, Telesecundaria, by comparing the mathematics and language achievement of Telesecundaria students with that of students receiving traditional instruction. Student background and ability, community, teacher, and classroom variables are considered.…

Discussion of the delivery of higher education to rural areas focuses on a distance education program developed by the Community College of Maine that uses interactive television. The technology for the system is described, the instructional process is explained, and instructional effectiveness as reported by students and faculty is evaluated.…

While "Captain Planet and the Planeteers" has won numerous awards and is currently the number one rate household animated children's television program in the United States, the contradictions and complications of instilling environmental values in children through the medium of television are apparent. A content analysis of 15 episodes…

This summative evaluation of two educational television programs, "The Edge" and "The Fortesque File," was based on a sample of "white" and "colored" classified respondents in the Greater Cape Town (South Africa) area. The two samples, which were divided into small panel groups of six to eight respondents…

This paper discusses Canada's response to international television programming competition, both directly from signals from the United States that are available over the air or by cable, and from foreign programming exhibited by Canadian broadcasters. Major topics discussed are: (1) failure of government regulation to induce significant Canadian…

This report describes the content of the 115 programs comprising "Square One TV" after two seasons of production, relating that content to the three goals of the series. Appended is a listing of the shows, with complete specification of each segment's content, description, format, length, and other information. The goals and the extent…

Many television viewers construct their social reality from media content as well as from sensory and interpersonally communicated information. One aspect of this media-influenced social reality is television viewers' estimates of crime in society, or their fear of criminal victimization. Several media-effects studies have demonstrated the…