Analyzes the double or mirrored scene of the Centers for Disease Control's AIDS education campaign and the responses to that campaign, basically, the dominant, heterosexual, televised discourses' defensive erasure of those semiotic objects that represent illicit and nonreproductive sex. (RS)

Discusses Victor Page, one of the first people to make a living as a technical communicator. Focuses on his 33 automotive and aviation books, popular with the public and critics, which contained information on novel technology, profuse illustrations, and easy-to-access information. States that Page published quickly, had firsthand expertise, and…

Presents preliminary findings from a needs assessment study of undergraduate communication and media training in Singapore. Content analyzes 372 relevant employment ads for 1998 and 1999. Finds nearly 60% were for marketing research, public opinion polling or other kinds of applied research. Suggests an exploding demand for graduates with…

A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

Noting that scholars are beginning to take the relation between media corporations and other commercial corporations as seriously as they have traditionally taken the relation between the state and the press, this paper focuses on the public's belief that media are largely apolitically and value neutral. The paper argues, however, that the media…

The concept of "deregulation" of the broadcast media has dominated the regulatory landscape for the past decade, inexorably altering the range of possibilities available for racial and ethnic pluralism in the mass media. Deregulation has created a regulatory atmosphere in which the permissibility of regulation is judged by whether the…

Describes the development and validation of a method for pretesting the reader interest value of comic strips and cartoons so that the "best" ones may be selected for printing from the available options. (Author/GT)

Applies fantasy theme analysis to explain the rhetorical vision that emerges from newspaper and broadcast news coverage of Fred Rogers. Notes that journalists have created a fantasy about Rogers that holds him up as the embodiment of television's potential. Concludes that when journalists do this they step outside their usual role as objective…

States that New Zealand's public hospitals, converted into Crown Health Enterprises (CHEs) and required to operate within commercial restraints, were the target of attacks from politicians, medical organizations, community groups, and media. Examines press coverage of two similar CHEs over three months. Shows proactive media relations paid off in…

Uses psychological theories about how people process information to examine the influence of variance in question wording on public support for the Reagan defense build-up. Concludes that source cues influence the public but that such influence is overwhelmed when the public is simultaneously exposed to relevant policy information. (TB)

Analyzes gendered representations of Alanis Morissette, Kate Moss, and Ally McBeal. Argue that, in each case, the appropriation of third-wave feminist tenets is accomplished via a postmodern aesthetic code of juxtaposition that serves to recontextualize and reinscribe those sensibilities in a way that ultimately functions to reify dominant…

The Internet is becoming the primary way that businesses communicate and receive information. Corporate Web addresses and home pages have become a valuable tool for leaving a solid mark on potential clients, consumers, and competition. To determine how differences in Web pages design reflect corporate image, a study examined Web pages from two…

The highly selective and politically shaped portrayals of violence and terror conceal rather than reveal the actual incidence and distribution of real violence and terror. These portrayals, including the choice of labels, serve as projective devices that isolate acts and people from meaningful contexts and set them up to be stigmatized and…

If content analysis is to satisfy the requirement of objectivity, measures and procedures must be reliable. Reliability is usually measured by the proportion of agreement of all categories identically coded by different coders. For such data to be empirically meaningful, a high degree of inter-coder reliability must be demonstrated. Researchers in…

Changing from a non-profit foundation to a for-profit corporation, "Ms." magazine recently passed through a transitional phase, transforming its image to attract more advertisers. Four issues published after the fifteenth anniversary issue, when the new image was introduced, illumine both the hegemony of patriarchal capitalism and the…