The applicability of benefit segmentation, a market research technique which groups people according to benefits expected from a program offering, was tested at the College of DuPage. Preferences and demographic characteristics were analyzed and program improvements adopted, increasing enrollment by 20 percent. (Author/SK)

Results of the first Canadian field-tested interactive video for language learners using real conversation demonstrate how simple technology, used properly, can increase students' motivation, drive, and effort. (25 references) (Author/MSE)

Some of the cognitive and affective factors influencing second language reading comprehension are reviewed, and an instructional technique designed to both guide the reading process and develop comprehension at several levels is described. Teachers are urged to develop process-oriented reading comprehension activities in collaboration with…

About half of regular secondary students make no consistent effort to learn. Intrinsic appeals are applicable to any lesson in any subject at any level. These include novelty, anticipation, security, challenge, completion (of logically connected project segments), application of learned skills, feedback, identification (via possession, belonging,…

In a large general education class where students demonstrate their personal creativity, a self-grading system was used during one semester and a conventional teacher-evaluation system was used during the second semester. The purpose was to gauge whether the self-grading system was appropriate. Students adapted well to the procedures used, and…

This study examined family factors reported by parents and their children in relation to children's academic competence. Adolescents and their parents (N=323) reported about the same family characteristics: parental acceptance and involvement in the children's education. Measures related to children's academic competence were: academic competence…

This study examined how two motivational substrates may be differentially important depending upon the learner's language background. Students registered in German classes (N = 99) completed a questionnaire that assessed (a) their intrinsic, extrinsic, integrative, and instrumental reasons for learning German; (b) their feelings of autonomy,…

This study investigated ego developmental differences in adolescent academic orientations and academic achievement. A sample of 142 male and female high school students completed the Washington University Sentence Completion Test and self-report measures assessing academic locus of control, learning orientation (LO), and grade orientation (GO).…

There is concern among second language educators in Canada that male students are losing interest in studying French as a second language (FSL). In response, in the fall of 2003, a study was conducted to investigate gender differences in second language (L2) motivation among Grade 9 core French students. Building upon the traditional model of L2…

This article reports the results of a preliminary study that applied a randomized posttest-only design to evaluate the effectiveness of a literacy curriculum that incorporated explicit opportunities for Spanish-speaking Head Start preschool children (N = 76) to develop writing abilities in English. The study also addressed English language…

Some affective/emotional factors in the foreign language learning situation that tend to hinder the learner in learning the target language are analyzed. Beginning with an explanation of theory concerning the "affective filter" and learning, the discussion proceeds to research findings on self-concept and their relationship to the affective filter…

The deficient preparation of Australian college faculty for participation in college administration is contrasted with evidence of increased administrator participation in professional development activities. The use of films to trigger opportunities for administrative development in peer group situations is discussed and evaluated by…

Examines the external motivation for and attitudes toward acquiring a second language. Coming from the community at large, this type of motivation is not from the classroomand, thus, out of the hands of individual teachers. Rather, vocational usefulnes is one of the key reasons students pursue foreign language study. (SL)

The andragogical model of adult learning and education developed by Malcolm Knowles. the basis for much of "adult learning theory", is summarized and reviewed in terms of its assumptions, principles and recommended practices. By recasting the model as a theory with attendant hypotheses, it is then critiqued in terms of its theoretical adequacy and…

A Norwegian version of the Achievement Motives Scale (AMS) was administered to Oslo sixth-graders, along with verbal, numeric, test anxiety, and lie/defensiveness tests. Results showed the relationships to academic performance predicted by achievement theory. Even when related to the personality scales, the AMS showed promising qualities.…