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Schlegelmilch, Bodo B. – Journal of Marketing Education, 2020
Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…
Descriptors: Business Schools, Business Administration Education, Educational Change, Competition
Baker-Eveleth, Lori Jo; Miller, Jon Robert; Tucker, Laura – Journal of Education for Business, 2011
Inflation-adjusted tuition and fees in education have risen for decades. College textbook costs have risen as well. The authors discuss reasons for higher textbook costs. The development and use of encyclopedic introductory textbooks creates higher monetary cost for students and higher nonmonetary cost for students and teachers, from increased…
Descriptors: Student Attitudes, Textbooks, Institutional Cooperation, Course Organization
Bowyer, Kyle – Journal of Higher Education Policy and Management, 2012
Student workload is a contributing factor to students deciding to withdraw from their study before completion of the course, at significant cost to students, institutions and society. The aim of this paper is to create a basic workload model for a group of undergraduate students studying business law units at Curtin University in Western…
Descriptors: Foreign Countries, Education Work Relationship, Undergraduate Students, Business Education
Cheng, Pi-Yueh; Hsu, Ping-Kun; Chiou, Wen-Bin – Asia Pacific Education Review, 2012
Previous research on professional certification has primarily focused on graduate certificates in intensive care nursing, writing certificates for practitioners, maintenance of certification in radiation oncology, and the certification of teachers and surgeons. Research on certification in the domain of business and management from an…
Descriptors: Certification, Tests, Foreign Countries, Structural Equation Models
Dang, Thi Kim Anh; Vitartas, Peter; Ambrose, Kurt; Millar, Hayley – Journal of Higher Education Policy and Management, 2016
Most Australian universities have among their goals to increase the number of Aboriginal and Torres Strait Islander students at their institutions. In the Australian higher education context, Aboriginal and Torres Strait Islander students are seriously under-represented, particularly in business education compared to other disciplines. An…
Descriptors: Student Participation, Business Administration Education, Learner Engagement, Pacific Islanders
Wenzhong, Zhu; Jingzi, Deng – English Language Teaching, 2015
Business English education has evolved into a cross-disciplinary programme in China as one of the hottest majors pursued by students and professionals. As Business English teaching develops in terms of diversity, richness, and depth, the demands placed on the teacher are also increasing. The paper assumes that the kind of teachers with…
Descriptors: Foreign Countries, Business English, English Teachers, English (Second Language)
Kopp, Thomas J.; Rosetti, Joseph L. – American Journal of Business Education, 2015
Out-of-class faculty services, such as advising, career advice, and lecture series, stimulate student interest, retention, and graduation rates. Through modeling the interrelationships between the allocation of faculty lines and a college's general education core requirements, its impact on the provision of out-of-class faculty services is…
Descriptors: College Faculty, Academic Advising, Core Curriculum, Teacher Responsibility
Piercey, Victor; Militzer, Erin – PRIMUS, 2017
Quantitative Reasoning for Business is a two-semester sequence that serves as an alternative to elementary and intermediate algebra for first-year business students with weak mathematical preparation. Students who take the sequence have been retained at a higher rate and demonstrated a larger reduction in math anxiety than those who take the…
Descriptors: College Mathematics, Inquiry, Business Administration Education, Algebra
Benson, Joy; Dresdow, Sally – Journal of Management Education, 2014
Management and professional business education is central to developing human talent that can help organizations be competitive in today's complex business environment. So the question for management educators is how do we know that graduates have the talent that business needs? Learning outcome assessment has been the process used by…
Descriptors: Administrator Education, Business Administration Education, College Outcomes Assessment, Design
Hall, Susan E. – Marketing Education Review, 2014
Achieving student learning outcomes in a "gamelike" environment allows students to connect real-world activities to marketing and business concepts presented in a relevant and authentic manner. The innovative game, Barracuda Cove Investment Game, can be incorporated into any marketing-related course that would require a marketing or…
Descriptors: Educational Games, Relevance (Education), Marketing, Business Administration Education
Applegate, Edd – Online Submission, 2008
Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…
Descriptors: Business Administration Education, Advertising, Merchandising, Business Education
Kumar, Archana; Mukherjee, Avinandan; McGinnis, John – Marketing Education Review, 2015
This paper outlines the experiences of developing a new hands-on marketing course. The objective of the course was to simulate the real-world scenario of starting an online retailing business and let students become entrepreneurs. Students were challenged to assimilate and apply relevant e-retailing knowledge while being responsible for designing,…
Descriptors: Internet, Retailing, Marketing, Web Sites
Stange, Kevin – Journal of Policy Analysis and Management, 2015
In the face of declining state support, many universities have introduced differential pricing by undergraduate program as an alternative to across-the-board tuition increases. This practice aligns price more closely with instructional costs and students' ability to pay postgraduation. Exploiting the staggered adoption of these policies…
Descriptors: Tuition, Student Costs, Undergraduate Students, College Programs
Nichols, Elizabeth; Wright, April L. – Journal of Management Education, 2015
This resource review focuses on "Leadership and Team Simulation: Everest V2" released by Harvard Business Publishing. The review describes the simulation's story line of a commercial team expedition climbing to the summit of Mount Everest along with the simulation's architecture and key features. Building on Wright and Gilmore's (2012)…
Descriptors: Simulation, Concept Teaching, Team Sports, Adventure Education
Chong, James; Halcoussis, Dennis; Phillips, G. Michael – American Journal of Business Education, 2012
The dual-beta model is a generalization of the CAPM model. In the dual-beta model, separate beta estimates are provided for up-market and down-market days. This paper uses the historical "Anscombe quartet" results which illustrated how very different datasets can produce the same regression coefficients to motivate a discussion of the…
Descriptors: Business Administration Education, Models, Risk, Regression (Statistics)