As American colleges and universities face increasing financial pressure and political criticism, their leaders have responded by adopting risk-averse, reactive strategies that have profoundly weakened the autonomy and creativity of higher education in the United States. Rather than emphasizing the integrity of their institutions, too many…

Data analytical skills are essential to compete in today's competitive economy. The ability to understand, use, codify, and manipulate data to make business decisions is an essential factor of information competence. One way to ensure that students are well-prepared in terms of their technological literacy is through the use of certifications in…

In this essay, I explore the topic of curriculum design in business and management education from the perspective of my current role as Associate Dean, Learning and Teaching. Using Biggs's constructive alignment as an organizing framework, I summarize a number of challenges for management educators and administrators in the design and evaluation…

With recent increases in cybersecurity incidents, it is imperative to supplement current accounting curriculum, equip accounting graduates with sufficient knowledge and skills to assess cybersecurity risk, and learn about controls to mitigate such risks. In this chapter, the authors describe 10 teaching modules, supported by 10 professionally…

A commitment to voluntary service that benefits others was reinforced for students who authored an e-book on service as a class project in a senior business course. The immersive experience of writing short essays that focused on service shifted students' motivations toward service and solidified their intentions to continue with service after…

The financial crisis was partially caused by neoclassical economic theory and theorists. This failure has prompted business educators to rethink the role of neoclassical economics as the foundation of business education. The author connects this question to the more general critique of the scientific model of business education and the old…

This paper investigates how a peer-connected tutor training program can lead to quality enhancement by helping tutors to develop more effective teaching strategies and promoting better learning approaches among business students. It uses 2007-2010 evaluation data from 343 program participants from accounting, economics, finance and management and…

The objectives of this paper were to explore the existing status of agricultural higher education in India, application of marketing concepts in similar institutions and to find the most appropriate marketing concept to make agricultural higher education more competitive. Extensive searches of relevant agricultural education, business management…

Simulations offer engaging learning experiences, via the provision of feedback or the opportunities for experimentation. However, they lack important attributes valued by marketing educators and employers. This article proposes a "back to basics" look at what constitutes an effective experiential learning initiative. Drawing on the…

In this paper, I argue that a "de facto" politicizing approach to the principles of Catholic Social Teaching miscasts several qualities of that body of teaching, leading to several negative prejudices. As a remedy to this politicization, I propose a "familial hermeneutical" approach that renders the principles of Catholic…

The Department of Computing at East Tennessee State University provides students exposure to the enterprise application SAP as a part of the Information Systems curriculum. Over the past two years, the use of SAP has expanded beyond the Department of Computing into the Management Information Systems course offered by the Department of Management…

Core management courses bear a particularly challenging curricular as well as pedagogical burden insofar as they are typically the sole or primary vehicle for integrating management principles with larger university and school objectives. Compounding the challenge is that these very objectives are neither universally clear nor necessarily…

Drawing on identity theory, this conceptual inquiry posits a need to redefine the standard that individuals use to judge themselves as a "business student." Learners will be more likely to succeed in a corporate context if they experience daily interactions throughout a curriculum that approximate a professional environment. These social…

Policy changes to school governance have led to Governing Bodies (GBs) increasingly appointing skilled professionals from the business community. Research into these GBs views governors from business as a threat to lay governors and the stakeholder model. Whilst there has been exploration of the contributions of business governors, the ways in…

The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…