In this exercise, students were asked to devise a guerilla marketing campaign that achieved the four primary goals of guerilla marketing: message, unconventionality, hedonics, and value. Students documented their guerilla marketing event (via a video documentary) and discussed how they achieved their four objectives using the concepts and theories…

Sydney J. Harris advises us, "The whole purpose of education is to turn mirrors into windows." Never like today, are we in the need to help teachers and professors to guide their students to open windows and get involved with the geopolitical and economic needs of the world. This paper tests the hypothesis that Microsoft OneNote Class…

The purpose of this article is to examine the problem of possible but unintended collusion between business schools and their Master of Business Administration (MBA) students, specifically as it relates to the recent need to promote ethical behaviour in business practice in a global context. The focal point of the article is on the relationship…

Purpose: With their former role as "cash cows" under threat owing to COVID-19, Australian business schools are fighting not only to maintain their status but also their survival. This study aims to look at how the sector might best approach these challenges. Design/methodology/approach: The study reviews the recent literature on business…

Since 2005, education in the Kingdom of Bahrain has undergone major reforms as part of the National Education Reform Project to achieve the goals of Bahrain's Economic Vision 2030. The Education & Training Quality Authority (BQA) was created by a Royal Decree as an independent entity established that is responsible for ensuring quality in…

Recent corporate scandals have led some scholars to argue that business schools are failing in their goal to create students who will behave with integrity and emerge as ethical leaders in the workplace. In this instructional note, we focus on our experiences teaching business ethics to Gen Y students, and the challenges associated with teaching…

Data analytics is an integral part of planning and decision making in business. Priorities have shifted to hiring skilled employees to support a company's analytics requirements. The authors discuss the background of big data and data analytics, demand for trained professionals, and information on the development of a data analytics curriculum.…

Internships are high impact practices that offer work experiences and provide advantages for participating undergraduate students and for the talent acquisition efforts of firms. While research consistently documents the benefits of internships as a transformative experience, access and outcomes may vary for students and for underserved…

The Association to Advance Collegiate Schools of Business (AACSB) International has endorsed 5 Post-Doctoral Bridge (PDB) to Business Programs. The objective of these programs is to prepare PhDs from other academic programs for teaching and research careers in business. The authors solicited feedback from deans of AACSB-accredited business schools…

The implementation of genre theory in the business communication classroom could lead to the cultivation of critical thinking skills in students. The lack of a common definition of critical thinking skills across academia and the workplace creates a difficult end goal to pursue; therefore, teachers should consider explicitly teaching to the…

Purpose: Sustainability is one of the newer topics in the accounting courses taught in university teaching programs. The active learning assignment as described in this paper was developed for use in an accounting course in an undergraduate program. The aim was to enhance teaching about sustainability within such a course. The purpose of this…

This paper explores the likely influence of the rapidly evolving market disruptors of cognitive computing (to mimic the human brain) and robotics to the marketing educator. A review of the literature suggests inroads in the K-12 area, though sparse when higher education is addressed. This is followed with insights on whether students grasp the…

This brief commentary investigates whether article topic, author profile, or journal rank significantly influence an article's citation levels. Anne-Wil Harzing's regression analysis shows that, when all factors are taken into account at the same time, it is "what" is published (topic) and "who" has published it (author) that…

This document highlights numerous ideas that faculty can implement to provide a triple gain, that is, a gain for students, professionals and faculty through collaborative work. We will explore traditional and innovative connections that can be made between recreation professionals, students, and faculty, within parks, recreation, and tourism…

This article describes an interdisciplinary teaching experience between two faculty members in an MBA course on global leadership. Critical systems thinking theory informed course design and activities. Detailed pedagogy, course competency assessment, and personal reflections are included. Faculty used quantitative and qualitative measures to…