A review of research about newspaper readership and circulation suggests that the key to understanding circulation patterns is to test in unison the solid predictors of readership (home ownership, population, income, media competition, and shared circulation) along with some of the more subtle correlates (such as social activity). Although these…

A study was conducted to test identical models of the political learning process with data concerning national and local issues. These models hypothesized ways in which political learning from mass media is affected by such factors as strength of information flow, political system level, individual media exposure, interpersonal discussion,…

This discussion of the merits of radio as a medium for distance education focuses on the 1982 Radio Education Research Project in Jamaica, which was developed to provide continuing education for rural primary health care workers. The potential future role of radio with education in developing countries is evaluated. (Author/LRW)

Describes a courseware development project at the University of Oregon which explored use of interactive video with mentally disabled students to teach life enhancement skills. Discussion of the results of a pilot study of one of the modules includes information on student achievement and teacher and student reactions. (MBR)

C-SPAN videotapes provide an innovative database that promises to be a significant benefit to researchers of public figures and issues by allowing researchers to analyze public figures in their own words, without journalistic interpretation. Such analysis was applied to Ross Perot's 1992 campaign in addressing his perceived insensitivity to…

The United States blood plasma industry uses various rhetorics to access donors and markets its products while managing its stigma and potential legal liability. The industry includes both the public "nonprofit" sector and the private, for-profit blood collection and manufacturing businesses owned by pharmaceutical companies that rely on…

A film presented as factual may permit critical responses that question its purported factual objectivity and political neutrality. In class, Hans-Georg Gadamer's concept of effective-historical consciousness can be used to evaluate the allegedly propagandistic messages in Leni Riefenstahl's "Triumph of the Will." Analysis of this 1934…

The effects of sexist language on the status and self-concept of women is investigated in this paper, with particular emphasis on media sexism. The paper first examines the origin and effects of some of the most common ways in which language is used to reinforce existing sex stereotypes. The paper then discusses: (1) ways to weed out of daily…

Developed for use by army authors, this report provides information to assist in the step-by-step production of interactive videodisc training delivery systems (VTDS). The first of three volumes describes the hardware and software for VTDS, as well as videodisc authoring and production systems (VAPS). The range of capabilities of consumer-model…

A study of the use of four tutorials written in Cicero authoring language for a second level Open University course, "Biological Bases of Behaviour," focuses on why students do or do not use computer assisted learning (CAL) tutorials and students' and tutors' beliefs about the educational utility and practicality of CAL tutorials. Data…

Addresses Clark's position that media do not influence learning (EJ 294 173). The need to consider the capabilities of media as they interact with the cognitive and social processes by which knowledge is constructed is posited. This approach is examined within the context of two major media-based projects. Implications for theory, research, and…

An important resource for educators interested in incorporating material about mass media and race into their teaching might be academic research conducted in universities and media research organizations and published in academic journals. However, because certain forms of racial thinking "saturate" all forms of knowledge production in…

This book offers a comprehensive analysis of British media representation of black people together with detailed examples of racial bias and practical teaching strategies and references to materials for teachers and teacher educators for examining this bias. The first section provides materials and exercises for in-service courses and workshops.…

Defining myth as a cultural narrative in symbolic form that articulates a world view and offers consensus with that view, this paper uses a brief "New York Times" report on the Soviet shooting down of South Korean airline flight 007 as the basis for comparison of international news and myth. Following a review of the literature on myth…

Examines college (introductory level) biology textbooks commonly used since 1950. Reports trends in new textbooks including length, graphics and content. Makes projections of future trends. Identifies major issues facing colleges related to biology textbook users. (CW)