This study was conducted to examine the reactions of children, parents, and teachers to the Loan Video Programme in Western Australia, which supplies videocassette recordings of the ABC (Australian Broadcasting Commission) school broadcasts to primary Distance Education Centre and School of the Air students in remote locations. Findings reported…

The purpose of this study was to investigate the difference in cognitive and affective responses of eighth grade students to a short, educational film and to a videotape presentation of that film. The cognitive response involved students' understanding of such story elements of the film as plot, setting, character, mood, and theme. The affective…

Intended primarily for use by individuals about to assume responsibility for the implementation of field trials and demonstration projects built around interactive telecommunication systems, this report provides brief descriptions of 20 telemedicine projects, 12 teleconferencing projects, and seven involving two-way applications of cable…

An undergraduate core course covering the entire range of communication studies was content analyzed, scripted, and audiotaped for broadcast in 20 half-hour segments. The formats of the tapes included interviews, panel discussions, expository lectures, fabled narratives, and radio drama. An evaluation of the audiotaped materials was conducted by…

College radio is quite often viewed as the true alternative to commercial radio. However, what is alternative radio and how does college radio factor into the ideal? To further understand this concept, this paper focuses on the role of alternative programming in college radio. Areas discussed include alternative radio as a non-mainstream form of…

Provides evidence for the need of a national clearinghouse to collect, abstract, and make available all research on the mass media and other communication topics. (RL)

Most mass media research in Japan focuses on the influence of mass communication on society as a whole; these "macro" theories typically employ traditional social science techniques. Reasons for this situation are examined, as well as how media researchers outside of Japan might learn from the Japanese perspectives about the role and…

Argues that cultural studies imported to the United States often lose much of their critical edge. Contends that their misleading affirmation of the power and independence of media audiences is derived from several factors, including (1) overestimating the freedom of audiences in reception; and (2) confusing active reception with political…

The second of two articles discusses the use of the media package called "Who Cares?" in the nursing profession. The evaluation of its effectiveness by users is described, and implications of the findings are discussed in relation to audiovisual media in nursing education, and to the development of nursing education in Britain. (32…

Critiques articles by Robert Kozma (IR 529 138) and Richard Clark (EJ 294 173) on the influence of media on learning. The author argues that Clark and Kozma are raising different questions and suggests that researchers focus on the effectiveness of whole units of instruction rather than on individual components. (Contains 14 references.) (KRN)

A study examined, through comparison, The "New York Times'" coverage of the 1995 women's and men's National Collegiate Athletic Association (NCAA) basketball tournaments. The study sought to answer three questions: (1) Does the "Times" frame the women's event as unimportant?; (2) If so, how?; and (3) What does this say about…

A study which reviewed the research literature analyzed the relationship between television advertisements and the lowering of the self concept. Although television advertising has a relatively short history, today a person can hardly escape from it. Advertisements are specifically targeted to age-related and demographic groups. By focusing on…

Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned…

This paper argues that because of a recent, sizable increase in the number of mergers and acquisitions, especially by foreign corporations in the United States, it is possible that a small number of firms could dominate the publishing and information processing industry in the world. The paper outlines briefly the patterns of mergers and…

This report describes a computer managed instruction (CMI) system operated by the Navy which involves approximately 9,000 students a day in ten technical training schools, and the research and development effort that has taken place to ensure the most cost-effective and productive technical training system. Major system problems were identified…