Determining best practices for graduate enrollment requires continuous dedication by graduate enrollment personnel to identify innovative and relevant recruitment strategies to attract potential graduate applicants. The dynamic landscape of higher education creates further complexity as these best practices must also align with institutional expectations and the expectations of those overseeing graduate academic programs. To establish a robust enrollment strategy, it is crucial for graduate program officers and graduate enrollment personnel to establish a collaborative relationship that supports timely and ongoing dialogues to attract and retain quality admissions candidates. This manuscript explores how graduate enrollment personnel at a mid-size regional institution collaborate with graduate program officers to achieve the enrollment goals of the institution and to support continued program growth.