Focusing on changes in the minds of the audience, this study of the impact of television programs provides a general analysis of the perceptual spectrum of the television audience and its values, preferences, and attachments to the content of television programs. Influences are identified and cued to the development of programming, and findings of…

The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…