The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…

Presents a literature review that addresses sexism and gender misrepresentation on "Sesame Street," the world's most popular children's television program. Discusses the show's content and the correlation between increased exposure to "Sesame Street" and viewers' changes in attitude and behavior. Suggests the presence of gender…

Television teaches children gender-specific behaviors, attitudes, characteristics, and personality traits. Research indicates that by observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional sex-role stereotypes to careers. Content studies…

This study is the main element of the summative evaluation of "Freestyle," a television series on sex-role stereotyping and career awareness. The series was developed for fourth to sixth graders viewing it at home or at school and contains 13 half-hour episodes. In seven test sites across the country, 268 teachers used…