In the present essay, commemorating the 60th anniversary of the publication of B. F. Skinner's "Verbal Behavior", I stand by and defend the judgment I expressed in my article "The Long Goodbye: Why B. F. Skinner's 'Verbal Behavior' Is Alive and Well on the 50th Anniversary of Its Publication" (2008c)--that Skinner's…

Jack Michael offered a course on verbal behavior almost every year throughout his teaching career. Jack was also interested in the application of Skinner's work and in 1976 began to offer a graduate course at Western Michigan University titled Verbal Behavior Applications. Jack and his students pursued the application of Skinner's work on verbal…

The purpose of the current paper is to describe the impact of applied behaviour analysis on language treatment for children with autism spectrum disorders (ASDs) diagnoses. Specifically, this paper will describe Skinner's theory of verbal behaviour and its contributions to evidence-based treatments for communication deficits among individuals with…

Some researchers claim that variability is an operant dimension of behavior. The present paper reviews the concept of operant behavior and emphasizes that differentiation is the behavioral process that demonstrates an operant relation. Differentiation is conceived as change in the overlap between two probability distributions: the distribution of…

Skinner discussed the topic of motivation in every chapter of the book "Verbal Behavior" (1957), usually with his preferred terminology of ''deprivation, satiation, and aversive stimulation.'' In the current paper, direct quotations are used to systematically take the reader through 30 separate points made by Skinner…

Consumer behavior analysis can be applied over a wide range of economic topics in which the main focus is the contingencies that influence the behavior of the economic agent. This paper provides an overview on the work that has been done on the impact from motivating operations at the point of online purchase situation. Motivating operations, a…

Stimuli that precede aversive events are typically less preferred than stimuli that precede nonaversive events. It has recently been demonstrated that stimuli that "follow" less preferred events may become favored more than stimuli that follow more preferred events. This phenomenon has been investigated under a variety of names, most commonly,…

Pigeons were presented with a concurrent-chains schedule in which the total time to primary reinforcement was equated for the two alternatives (VI 30 s VI 60 s vs. VI 60 s VI 30 s). In one set of conditions, the terminal links were signaled by the same stimulus, and in another set of conditions they were signaled by different stimuli. Choice was…

Experiments 1 and 2 involved independent groups that received primary reinforcement after a correct match with a probability of 1.0, 0.50 or 0.25. Correct matches that did not produce primary reinforcement produced a conditioned reinforcer. Both experiments revealed little evidence that acquisition or retention was adversely affected by use of…

A. Redish et al. (2007) proposed a reinforcement learning model of context-dependent learning and extinction in conditioning experiments, using the idea of "state classification" to categorize new observations into states. In the current article, the authors propose an interpretation of this idea in terms of normative statistical inference. They…

Excessively devaluing delayed reinforcers co-occurs with a wide variety of clinical conditions such as drug dependence, obesity, and excessive gambling. If excessive delay discounting is a trans-disease process that underlies the choice behavior leading to these and other negative health conditions, efforts to change an individual's discount rate…

Although intelligence has traditionally been identified as "the ability to learn" (Peterson, 1925), this relationship has been questioned in simple operant learning tasks (Spielberger, 1962). Nevertheless, recent pieces of research have demonstrated a strong and significant correlation between associative learning measures and intelligence…

Stimuli associated with primary reinforcers appear themselves to acquire the capacity to strengthen behavior. This paper reviews research on the strengthening effects of conditioned reinforcers within the context of contemporary quantitative choice theories and behavioral momentum theory. Based partially on the finding that variations in…

Reinforcers contingent on response variability exert powerful and precise control over levels of variability, from stereotypy to stochasticity. This paper reviews how variability-contingent reinforcers interact with non-contingent, eliciting events to influence the variability of operant responses. Relationships to stimulus control, choice,…

The vigilance reinforcement hypothesis (VRH) asserts that errors in signal detection tasks are partially explained by operant reinforcement and extinction processes. VRH predictions were tested with a computerized baggage screening task. Our experiment evaluated the effects of signal schedule (extinction vs. variable interval 6 min) and visual…