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Direct linkCucchiara, Maia – Peabody Journal of Education, 2016
A generation ago, billboards, flyers, or radio spots advertising a public school would have been unusual and surprising. Now they are an increasingly regular feature of the educational landscape. As schools compete for students and resources in the new educational marketplace, they increasingly look to market themselves to prospective parents (and…
Descriptors: Social Environment, Student Recruitment, Public Education, Advertising
Case, Bettye Anne; Guan, Yuanying Michelle; Paris, Stephen – PRIMUS, 2014
Some challenges to increasing actuarial science program size through recruiting broadly among potential students are identified. Possible solutions depend on the structures and culture of the school. Up to three student cohorts may result from partition of potential students by the levels of academic progress before program entry: students…
Descriptors: Student Recruitment, Enrollment Management, Risk Assessment, Business Administration Education
Way, Max W. – 1982
Evaluation and results of a statewide promotional campaign using billboards featuring Johnny Cash to promote public awareness of, and recruitment for, Adult Basic Education (ABE) programs in Ohio are presented with the highlights of the purchasing and distribution activities. Response to a questionnaire sent to all ABE directors in Ohio requesting…
Descriptors: Adult Basic Education, Adult Literacy, Cost Effectiveness, Illiteracy
Portsmouth City School Board, VA. – 1979
To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…
Descriptors: Adult Basic Education, Adult Students, Cost Effectiveness, Information Dissemination
Download full textAdult Literacy and Basic Skills Unit, London (England). – 1993
A study evaluated the 83 basic skills open learning centers established in England and Wales to improve opportunities for adults and young people to improve essential basic skills. They were established in a variety of locations, ranging from further education colleges or adult education centers to libraries and shops. The most successful centers…
Descriptors: Access to Education, Adult Basic Education, Adult Literacy, Adult Programs
HR & H Marketing Research International, Ltd., London (England). – 1985
A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…
Descriptors: Adult Education, Advertising, Advisory Committees, Change Strategies
