There is continuing struggle within higher education on how to recognize what is and is not a student affairs role on a collegiate campus. Furthermore, the process of assessing and defining the skills, competencies, and dispositions required for those roles is not agreed upon across campus environments. They often include administrative tasks that…

PISA, which was launched by OECD, is one of the most significant and successful initiatives on which education systems have recently collectively embarked. However, although it is a well-coordinated international programme, its reception differs according to country. There is therefore a need to analyse specific national circumstances in order to…

We use the results of a public opinion survey we carried out in 2012 on a sample of the Spanish adult population to offer a plausible explanation of one of the main conundrums of primary and secondary school teachers' prestige, not only in Spain, i.e. that, contrary to public discourse and to teachers' perceptions, this prestige has not fallen in…

Historically Black colleges and universities are a unique institutional cohort in American higher education. These colleges have been celebrated for their achievements and critiqued for their composition at differing points during their collective history. This article addresses contemporary ebbs and flows of their relevance and reputation in the…

In some places in the world teachers still receive professional esteem commensurate with the vital task they have chosen to fulfil. In the US this is not currently the case. Even the lip service that used to be paid to teachers seems to have vanished as the perceived crisis in the schools is more and more blamed on teachers--and especially teacher…

Prestige hierarchies used in studying other organizations are examined for application to 108 faculty, administrator, researcher, and other positions and ranks in universities. Results show university prestige to be a microcosm of national prestige, with a similar socioeconomic base. (MSE)

Many higher education institutions have allowed market fragmentation by permitting their names to be used in many forms and many ways. Specific techniques can be used to discover the power and value of the institutional name, identify what it communicates, and learn how to use it to convey identity effectively. (MSE)

The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…

The former president of Harvard University (Massachusetts) argues that college and university public relations specialists must attempt to understand what underlies the public's concerns about higher education, rather than simply to react to individual complaints. To reclaim public trust, higher education's leaders must consider carefully how they…

Development and application of the Educational Institution Image Instrument, designed to assess alumni perceptions of a higher education institution, is chronicled. Results showed it is a highly reliable scale containing five significant and interpretable subdimensions when applied to a random alumni sample. Implications for image measurement and…

Potsdam College's development and implementation of a survey concerning the institution's public image to enhance enrollment planning and recruitment efforts is outlined. Results of the survey are analyzed in terms of the project's overall planning objective. (MSE)

A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…

Examines discrepancy between public college faculty's role and expectations of the public and funding agencies, explores contributing circumstances, and looks at two attempts to address increased demand for better undergraduate teaching without weakening institutions' research reputations. The first approach, development of ethical principles of…