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Freeman, Lynne; Spanjaard, Daniela – Journal of Marketing Education, 2012
This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…
Descriptors: Business Administration Education, Ethnography, Research Methodology, Marketing
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Bondi, Liz – Journal of Geography in Higher Education, 2009
This paper outlines an approach used in a course designed to teach reflexivity as a research skill and explores what kind of gender intervention such teaching might constitute. Although inspired by feminist debates about the complex power dynamics of research relationships, the course in question does not focus specifically on gender issues.…
Descriptors: Feminism, Research Skills, Gender Issues, Teaching Methods
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Weiland, Steven – Teachers College Record, 2008
Background: Recent research on the preparation of graduate students in education for research has focused on general matters of epistemology, curriculum, and teaching. What should researchers know, how should research courses be designed, and what instructional approaches are most effective? Purpose: This article addresses the problem of the…
Descriptors: Graduate Students, Mentors, Research Methodology, Educational Researchers
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Spool, Mark D. – Personnel Psychology, 1978
This review covers the past 25 years of research literature on training observers of behavior, specifically in the areas of interviewing, reducing rater bias, interpersonal perception and observation as a research tool. The focus is on determining the most successful training methods and their theoretical bases. (Author/SJL)
Descriptors: Bias, Instructional Design, Interviews, Literature Reviews
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Silva, John M., III; Parkhouse, Bonnie L. – Quest, 1982
Alternate approaches to traditional research techniques available for the physical educator are: (1) field research, using structured and unstructured observation in actual settings; (2) survey analysis to ascertain current conditions or practice; (3) field experiments conducted in actual settings with experimenter controls; (4) time series…
Descriptors: Athletics, Data Collection, Educational Research, Educational Researchers
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Warschauer, Mark – Teachers College Record, 2007
Background/Context: Technological and economic changes have put a high premium on developing students' information literacy and research skills. Previous attempts to deploy educational technology toward these ends have proved disappointing because K-12 teachers have difficulty integrating shared computers into instruction. In response, numerous…
Descriptors: Elementary Secondary Education, Research Methodology, Educational Technology, Research Skills