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Smith, James R.; And Others – 1981
A study tested the utility of the viewing intention application of the transfer discrepancy model--a model attempting not only to identify the key program attributes that alter beliefs, but also to identify those that transfer this belief change into changes in viewer behavior. To promote cross-population examination, the study focused on network…
Descriptors: Adults, Attribution Theory, Audiences, Models
Powers, Angela – 1988
The growth in competition for revenues, along with the advent of cable, independent television and video cassette recorders (VCR), may signify a change in the market structure of local television news. To explain if and how this change may be occurring, an explanation of economic theory as well as evidence from "Broadcast and Cable…
Descriptors: Advertising, Audience Analysis, Audiences, Broadcast Industry
Merron, Jeff – 1988
Edward R. Murrow is considered by many to be the first serious practitioner of broadcast journalism. In the 1950s he pioneered in developing the television documentary form with the "See It Now" series. A second series, "Person to Person," played a large part in popularizing the televised celebrity interview. Characterizations…
Descriptors: Audience Awareness, Broadcast Television, Journalism, Journalism History
Peer reviewed Peer reviewed
Campbell, Richard – Critical Studies in Mass Communication, 1987
Discusses how critics of 60 Minutes have tried to account for the meaning of the popular news show. Argues that embedded in its news is the power of metaphor and formula to both transform and deform experience, to secure a middle ground for audiences, and to build unified meanings in and for a pluralistic culture. (JK)
Descriptors: Broadcast Television, Commercial Television, Content Analysis, Cultural Context
Peer reviewed Peer reviewed
Selva, Marta; Sola, Anna – Educational Media International, 1995
Examines television news programs as media for discovering diversity. Discusses television as a means of information and communication, its role in the creation of public opinion, its inability to permit understanding, and the need for empirical research to assess its influence on cognitive processes. (AEF)
Descriptors: Cognitive Processes, Communication (Thought Transfer), Cultural Pluralism, Educational Development
Peer reviewed Peer reviewed
Drucker, Susan J. – Communication Quarterly, 1989
Argues that courtroom trials observed face-to-face are distinct from televised mediated trials and the different rules result in very different things being communicated to an audience. Cautions that televised trials should be approached as a media event that represents a discrete genre of television programing. (KEH)
Descriptors: Audience Response, Communication Research, Comparative Analysis, Context Effect