Appraises the way in which the broadcasting industry is now promoting toys to children, focusing on structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and the deregulatory climate at the Federal Communications Commission. (MS)

This paper provides a framework for developing an approach to understanding soap opera's appeal as a direct function of both the genre's form and of its fans' viewing behavior. The paper suggests that while this analysis is largely critical, other studies from both critical and social scientific approaches can be based upon the framework and…

Visual communication media technologies, particularly television, hinder rather than enhance viewer perceptual processes, understanding, and aesthetic appreciation of visual messages transmitted by means of such technologies. Emerging technologies, including high-definition, interactive, and holographic television, will not necessarily improve or…

Max Headroom, the computer-generated media personality, presents a good opportunity for an investigation of the degree of intertextuality in television. Max combines narrative genres (science fiction and film noir), television program types (prime-time episodic narrative, made-for-TV movie, talkshows), advertising and programming, and electronic…