This paper presents an example of a project used in an undergraduate business intelligence class which integrates concepts from statistics, marketing, and information systems disciplines. SAS Enterprise Miner software is used as the foundation for predictive analysis and data mining. The course culminates with a competition and the project is used…

This article challenges the content of most marketing research courses whereby students are indoctrinated into the qualitative-then-quantitative archetype commonly found in scholarly research, under the assumption that it is both sufficient and appropriate when equipping students with the necessary skills for business. By following this standard…

The University of Westminster began collecting and analyzing vendor usage reports since starting their e-book collections in 2004. They have used the results both to monitor the use of the collections and to calculate basic cost-per-use metrics that have informed decisions on whether to renew particular resources. In 2008, they sought to extend…