This paper argues that medium for information access becomes central to library and information science. The author discusses the notion of medium, medium neutrality, and personalization and suggests that the dominating paradigm of providing fast, efficient, and neutral systems and services for retrieving information has sidetracked opportunities…

This paper will examine the learning needs of millennial students, a generation different from any previous generation, so librarians should adjust their teaching methods to accommodate their needs. Should we, as librarians, consider changing our reference services--the way we present instruction and the materials that we order for the library?…

This report is a sequel to the 2005 "Perceptions of Libraries and Information Resources." This new report provides updated information and new insights into information consumers and their online habits, preferences, and perceptions. Particular attention was paid to how the current economic downturn has affected the information-seeking behaviors…

Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at…

In this study, students' use of a new educational Web portal was evaluated with particular emphasis on searching and browsing strategies. The effects and implications of a federated search system are also discussed. Fifty-four students, ranging from 5th to 12th grade, were given five tasks to complete using the SchoolRooms interface. The tasks…

The practice of using a social network to establish and enhance relationships based on some common ground--shared interests, related skills, or a common geographic location--is as old as human societies, but social networking has flourished due to the ease of connecting on the Web. This OCLC membership report explores this web of social…

"Perceptions of Libraries and Information Resources" (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative…