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Direct linkClarke, Theresa B.; Murphy, Jamie; Wetsch, Lyle R.; Boeck, Harold – Marketing Education Review, 2018
Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences…
Descriptors: Search Engines, Marketing, Experiential Learning, Nonprofit Organizations
