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Clothing1
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Retailing1
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Qualitative Report1
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Gaskill, LuAnn R.1
Johnson-Leslie, Natalie1
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Small Business Apparel Retailing in Jamaica: An Exploratory Investigation into Product Development Processes and Practices
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Johnson-Leslie, Natalie; Gaskill, LuAnn R. – Qualitative Report, 2006
While the process and practices of retail product development in developed countries have been documented, a void exists in descriptive analysis regarding retail product development in an international setting. The primary purpose of this study was to explore small business apparel retailing, and specifically the retail product development process…
Descriptors: Retailing, Foreign Countries, Developed Nations, Case Method (Teaching Technique)