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Stavitsky, Alan G. – Journal of Broadcasting and Electronic Media, 1995
Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)
Descriptors: Audience Response, Broadcast Industry, Cultural Activities, Feedback
McNay, Linda Wise – Currents, 1992
Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…
Descriptors: Alumni, Cost Effectiveness, Donors, Fund Raising
Ryan, Ellen – Currents, 1994
Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…
Descriptors: College Administration, Economic Climate, Fund Raising, Higher Education
Vest, Charles M. – Center for Studies in Higher Education, 2006
Charles Vest gave the third of three Clark Kerr Lectures on the Role of Higher Education in Society on September 13, 2005 on the Berkeley campus. In public as well as private universities, resources provided by philanthropic individuals and foundations and by corporate research sponsors increasingly support the margin of university excellence, and…
Descriptors: Higher Education, Private Sector, Corporate Support, Private Financial Support