To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…

Numerous studies have investigated the occurrence of modifiers in a variety of settings, especially academic research writing and casual spoken contexts. This study extends previous research in two ways: (1) it examines pragmatic force modifiers (PFMs) (and) in lectures in BASE and MICASE in order to reveal their functions specific to the…

Beginning in the late 1980s and early 1990s, higher education was swept up in the theoretical phenomena of mastery learning, cooperative learning, and small-group learning. Professors, instructors, and teachers at the K-12 level became facilitators, guides, supervisors, counselors, and advocates for all things team and group. The thought of a…

This study designed a chatbot system, Confucius, as a MSN virtual learning companion to examine how specific application design variables within educational software affect the learning process of subjects as defined by the cognitive continuum of field-dependent and field-independent learners. 104 college students participated in a 12 week…

Effective teaching in schools requires flexibility, energy and commitment. Successful teaching also requires that teachers are able to address learner's needs and understand the variations in learner's styles and approaches. Teachers can accomplish these requirements while creating an optimal teaching-learning environment by utilizing a variety of…

This paper investigates the impact of web based lecture recordings on learning and attendance at lectures. Student opinions regarding the perceived value of the recordings were evaluated in the context of usage patterns and final marks, and compared with attendance data and student perceptions regarding the usefulness of lectures. The availability…

This paper describes two studies, one a pilot and the second, an enhanced study, that compare problem-based learning and lecture-based learning in library instruction for first-year engineering students. Two distinct assessment strategies were used to provide empirical evidence that supports the use of problem-based learning as an effective…

The authors investigate the relationship between student learning choices and learning styles in the use of an innovative learning environment for statistics. For teaching introductory statistics to first-year students in economics and business, Maastricht University uses a blended learning environment. It allows students to individualize learning…

Audience Response Technology (ART) has been widely adopted on college campuses, and prior research indicates that, on average, it receives positive evaluations from students. However, research has not yet examined how characteristics of students as learners influence their responses to ART. The current study examined aptitude for learning,…

In this study, modeling advantage that depicts the likelihood of a teacher model being imitated by students over other competing models in a particular class was developed to differentiate the rival modeling of two kinds of teachers (the technical teachers vs. the lecturing teachers) between college students' learning styles and occupational…

Educational literature is overflowing with testimonials, data, and research confirming that collaborative group work, at its best, produces better results (Baer 2003; Johnson and Johnson 1994; McKeachie 2002). Many claim that students enjoy group work and that it leads to both increased learning and enhanced social skills. If this is commonly…

Moving beyond question of whether on-line education is beneficial or harmful, explores conditions under which one or another of six instructional methods lecture, collaborative learning, experiential learning, learning contracts, televised courses, and Web-based learning work best. Finds specific methods more appropriate for some subject matters,…

This study investigated the impact of learning style on performance in a Web-based learning environment. Specifically, Introductory Psychology students with different learning styles, as measured by Kolb's Learning Styles Inventory (LSI-IIa), were randomly assigned to one of two Web-based training modules that differed only in terms of their…

The purpose of this study was to identify the perceptions of professors and students on the cultural/learning and linguistic characteristics contributing to the academic difficulties of Korean college students in the United States. The participants in this study consisted of 25 college professors and 19 Korean college students from a liberal arts…