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Download full textSalmon, Charles T.; Kline, F. Gerald – 1983
In her model of opinion formation, Elizabeth Noelle-Neumann postulates a spiral of silence: to avoid isolation, people holding minority views either alter their ideas to conform to the majority's stance or remain silent, thus increasing the impression of the majority view's dominance. While providing a helpful integration of disparate ideas in…
Descriptors: Attitudes, Communication Research, Conformity, Group Dynamics
