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Pailliotet, Ann Watts – 1997
Connecting visual and print literacies in the classroom can bridge distances in students' experiences, because all literacies are complementary and interdependent. This article discusses this rationale for connecting students' communication experiences in and out of classrooms to foster relevant literacies needed in contemporary society. Next it…
Descriptors: Advertising, Cognitive Processes, Communication (Thought Transfer), Critical Thinking
Braddlee – 1989
Max Headroom, the computer-generated media personality, presents a good opportunity for an investigation of the degree of intertextuality in television. Max combines narrative genres (science fiction and film noir), television program types (prime-time episodic narrative, made-for-TV movie, talkshows), advertising and programming, and electronic…
Descriptors: Advertising, Discourse Analysis, Higher Education, Mass Media