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Harmon Associates, San Francisco, CA. – 1974
Initiated in 1968 for "hardcore unemployables," the Adolph Coors Manpower Challenge Program combines a modified Outward Bound Course with a period of work in the Coors Recycling Yard, followed by permanent placement in the Coors Brewery. Based on changing participants' attitudes, the program eases transition to full employment in four…
Descriptors: Adventure Education, Affective Objectives, Behavior Change, Behavior Patterns
