Responding to the impacts of globalization and the knowledge economy, the increasing demand for higher education in East Asia is not only met by domestic higher education, but also by importing transnational higher education (TNHE). Importing TNHE becomes an export strategy to attract international students to contribute to capacity building for…

This article presents a study of how to attract students from the Asian markets to pursue higher education in Hong Kong. The study found that the strategies of internationalization, at both the system level and the institutional level, attempted to address problems generated from the barriers of exporting higher education and so build on the…