International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management…

Based on the literature describing the boundary spanning role, a study focused on boundary spanning activities related to the public relations professional. Two major models, the adaptive and the selective, were examined in terms of key assumptions--economic rewards and competition. These models were further examined in terms of the larger…