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Download full textLeRoy, David; LeRoy, Judith – 1995
In a recent study of the Tampa (Florida) market, TRAC Media Services acquired some interesting information about the market's response to its two public television stations. WEDU is a VHF-signal community station that reaches about 745,000 households in a week, and WUSF is a university-licensed UHF station that reaches about 547,000. Month-long…
Descriptors: Audience Response, Audiences, Cable Television, Comparative Analysis
