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Direct linkHolland, Peter C. – Learning and Motivation, 2008
In experiments that measured food consumption, Holland (1981; "Learning and Motivation," 12, 1-18) found that food aversions were formed when an exteroceptive associate of food was paired with illness, but not when such an associate was paired with shock. By contrast, measuring the ability of food to reinforce instrumental responding,…
Descriptors: Experimental Psychology, Reinforcement, Food, Diseases
