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Recall of Television Content as a Function of Content Type and Level of Production Feature Use.
Calvert, Sandra; Watkins, Bruce – 1979
This study investigated developmental changes in children's recall of televised central and incidental content. Central content was plot-relevant; incidental content was peripheral to the plot. Both content types were classified at two levels of production features, high salience and low salience. High salience features were high action, loud…
Descriptors: Age Differences, Attention, Comprehension, Elementary School Students