Public schools face many of the same marketing problems found in private-sector organizations. These include reputation building, resource mobilization, personnel employment, program development, client satisfaction, community good will, and public political support. This paper analyzes the marketing concept and illustrates its application to…

This plan for guiding arts development was evolved from input obtained through a "Canvas of the People" that involved surveys, public opinion polls, public hearings, constituent working groups, and task forces examining the artistic and cultural needs for arts in South Carolina. The plan includes goals in areas of artist development,…

This study was undertaken to determine the perceptions of a wide range of citizens and to inform the Mississippi Legislature on the issue of merit pay in education. From each of 50 randomly selected Mississippi school districts, a representation of grades K through 12 was chosen, with all professional and administrative staff members asked to…

To identify which needs of the Hart County schools were most important to community members, a study was undertaken using information from a community needs assessment meeting with 28 citizens in Munfordville (Kentucky) in December, 1987. The information used included the top-ranked 25% of individual need statements and all 71 need statements.…

This report of a New York City Technical College (NYCTC) task force focuses on a diminished sense of campus and institutional community. Three committees were formed to explore the problem. The committees' findings are reported in an early section. The Research Committee found a lack of studies on college community and recommended some models for…

A 3-year study of decentralization of Alaska schools identified several factors that influenced whether a school was locally controlled and found patterns of control associated in important ways with staff and community attitudes toward school. Information was gathered by surveys and interviews conducted in 28 communities randomly selected to…

A study was done of the civil rights status of Hispanics in Idaho with respect to issues raised at a series of community hearings sponsored by the Idaho Human Rights Commission. Testimony included concerns about state and local hiring practices; the perceived need for bilingual state social service providers and educators; the need for outreach…

This book analyzes how community-based organizations in low income urban neighborhoods can promote reform of their local public schools. Chapter 1, "Reassessing the Declining Urban Neighborhood," discusses the sources of urban decline in terms of a structural relationship between "haves" and "have-nots." Chapter 2,…