A recent American Library Association (ALA) report has shown that less than 1% of credentialed librarians are African American males. This article discusses possible reasons for this dearth; and, in an effort to inform future LIS recruiting and marketing campaigns, the included study attempted to discover which factors lead African American males…

Argues that aggressive and informed recruitment efforts are needed to reflect the library and information science (LIS) profession's commitment to a diverse work force. Discusses recruitment theory, outlining personal factors influencing recruitment, and implications for practice. Makes recommendations for LIS recruitment efforts. (PEN)