In most states, declining state appropriations have forced public colleges and universities to raise tuition at an unprecedented rate. Colleges and universities are expected to become more accountable, improve institutional effectiveness and efficiency, and report progress in measurable terms. Amid these pressures, institutions are challenged to…

Adrian College's steady increase and confidence in enrollment projections stem from a research-based, thoughtfully planned, carefully implemented, highly controlled marketing programs. Four major elements of a successful marketing mix are identified: product, price, place, promotion. (MLW)

In 1994, Baldwin-Wallace College produced a Strategic Plan for Information Technology. This plan mandated changes in the influx of technology, the structure of IT, and technology committees. The published plan included the organizational structure of the College, a SWOT analysis (strengths, weaknesses, opportunities, and threats), ten proposed…

An effective collegial and relatively noncompetitive approach to integrated planning developed at King's College is discussed. The development of a structured system of intensive oral communication; an organizational design integrating planning, budgeting, marketing, and evaluation, and a modified matrix management system are described. (MLW)

Describes how a long-predicted decline in the fortunes of small private colleges is beginning to show up in the bond market, as the number of colleges now rated in the junk category has nearly doubled. (EV)

Focuses on development of a new student orientation program specifically for small colleges. Stresses importance of orientation program's role in student retention and recommends a holistic approach to meeting students' adjustment needs in six developmental areas: social, occupational, spiritual, physical, intellectual, and emotional. (ABL)

Most colleges are finding they must cut back spending and find ways to increase income, no longer relying on raising tuition. Although consolidating jobs, cutting academic programs, reducing financial aid, and delaying construction are already common among larger schools, small colleges fear the impact on their already limited budgets. (MSE)

At southwest Virginia's new Appalachian School of Law, students volunteer 25 hours each semester on community service projects. Projects fall into two categories: pure service by sharing a skill or interest, and service that draws on legal skills, such as presenting legal seminars to senior citizens' groups or conducting conflict resolution…

This chapter provides an overview of the challenges to and strategies for successful staffing in a small college student affairs division.

Examines reasons why individuals in academic institutions do not feel the same safety-related pressures as individuals in nonacademic institutions. Also lists elements that should be included in any basic safety/health program and describes the steps taken at one college to improve laboratory safety. (JN)

The experiences of a four-person advancement staff of a 300-student institution that had six weeks to meet a two-for-one challenge are discussed. The one-week planning process is described and the campaign strategies are reviewed. (MLW)

In order to provide flexibility in mid-range financial planning in higher education institutions, a predictive modular decision-making model is prepared. Simple computational procedure and a small external information requirement will enable small institutions to utilize the model. (Author/MLW)

Discusses the lengthy efforts of Perley Isaac Reed, director of the West Virginia University School of Journalism, to receive recognition and approval of the American Association of Schools and Departments of Journalism (AASDJ). Discusses the founding and early history of the American Society of Journalism School Administrators, and Reed's answer…

Describes the reengineering of business practices that took place at the University of Wisconsin-Superior when they implemented an enterprise resource planning (ERP) system, PeopleSoft Student Administration (SA). Discusses lessons learned. (EV)

Describes how Drexel University, a technology-rich private university in Philadelphia, found a way to assist other, smaller schools in offering e-programs and services through partnerships. As an application service provider, Drexel provided information technology (IT) support and coordinated training and vendor relationships. (EV)