Discusses the use of microcomputer-based testing methods in media and community research, with descriptions of the Programme Evaluation Analysis Computer (PEAC) developed for the Ontario Education Communications Authority and of the application of the PEAC system in a study of second-by-second responses to Orson Welles'"War of the…

Religious services and programs have been a feature of U.S. broadcasting since regularly-scheduled radio began in the 1920s. With the emergence of television, broadcast religion is more pervasive than ever before. It has also become the focus of debate over its role in United States politics. Televangelism is best regarded as a dialogue between…

Television's role within the familial setting is the subject of a research program being conducted at the Universities of Hartford, Texas, and Utah, proceeding on the premise that television functions within a variety of environmental influences, all of which act in varying combinations to produce a wide range of effects within viewers. The…

The John and Mary R. Markle Foundation, chartered in 1927 to promote the advancement and diffusion of knowledge and the general good of mankind, currently conducts a program to strengthen educational use of the mass media and communications technology. The foundation's annual report begins with the president's essay on the history, philosophy, and…

Presents a review of research linking nutritional health and body image attitudes with television viewing. Highlights include content analyses of advertisements and programming; audience uses of television; television as reality; socialization of attitudes and television; television, body image and self-esteem; television and health behaviors; and…

Describes characteristics of Japanese preschool children's television viewing and gives examples of the development of new television programs. Highlights include the influence of videocassette recorders (VCRs); parental involvement; television viewing at kindergartens and nursery schools; the viewing of Sesame Street in Japan; and the possibility…

In Japan, the production and broadcasting of television (TV) programs for children began in 1953. After the first few years of trial and error, children's programs gradually rose in popularity with the introduction of TV animation, dramas, special-effects photography, music/variety and quiz shows, comedies, and action dramas. Since the inception…

This discussion of the audience for European television argues that satellite television has taken an upside-down approach, i.e., it has begun by focusing on the hardware, and then the software, before checking to see if there would be a user at the end of the line willing to pay for the whole operation. "European television" is then…

Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…

This document summarizes projects and and research activities for the year 1975-1976 in five areas: (1) international communication, (2) health communication; (3) communication technology and public policy; (4) communication and media; and (5) information needs and uses. Specific activities discussed pertain to educational development and…

Examines the effectiveness of a cable television system established in a university residence hall designed to address the specific needs of the student residents, the university, and the community. Describes student participation in programing and opportunities for educational experience. Suggests clearly defined objectives and examination of…

The first chapter of this overview of communications development and its use for instructional purposes in Japan reviews the history of mass communications in Japan, i.e., newspapers, movies, radio, and television, and notes the advent of new media. The second chapter describes the use of movies and radio in both social and formal classroom…

Summaries of research and production activities for "Sesame Street" and "The Electric Company" are provided in this quarterly report, as well as information on the Children's Television Workshop's community education services, public affairs, personnel, and merchandise products. A table indicating foreign countries in which…

This conference focuses on how females are portrayed in a range of current media and whether these messages influence girls. The report is divided into three parts. Part 1, "Getting the Message," maintains that girls are aggressive consumers of the popular media and they understand the messages conveyed there. Although current media…

This collection of papers is from the first national conference of academicians, teachers, school administrators, parents, television industry specialists, and government agency personnel interested in children and television. The 23 papers are presented under the following topics: (1) development of receivership skills (skills required for the…