This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…

When instructing and supporting Business Degree students through work-integrated learning (WIL) courses, instructors noted high technical skill competence, but less preparedness pertaining to interpersonal and professional interactions. The inability to effectively navigate relationships and workplace contexts could impact the perceived competence…

We describe our process for transforming a traditional, core operations management/supply chain management (OM/SCM) course into an experiential, integrated, and coordinated course. We developed a vision to create a course that all business majors would find engaging and relevant and that faculty would teach consistently and at the same level of…

This article presents two in-class exercises designed to develop specific skill sets needed to think critically and make decisions in today's business environment. The first exercise, "Flossing your Teeth" is designed to build information literacy skills needed in the evidence-gathering phase of critical thinking. The second exercise,…

This paper demonstrates how basic financial analysis skills students learn in their introductory courses in financial accounting, managerial accounting, and finance can be used by graduating business majors to make informed employment decisions. Eleven types of basic analysis are used to identify areas of concern in a potential employer's…

Accounting education has undergone significant changes over the past 20 years. A curriculum that focuses on GAAP principles and ledger-based accounting rules is being quickly replaced by technology. It is necessary to develop a curriculum that enables universities to prepare students with critical job skills for entry-level accounting positions…

NoSQL databases have been used in organizations for decades. Few database textbooks on the market, however, have suitable materials about NoSQL beyond general introductions for typical business students. In fact, users of the typical NoSQL systems on the software market need to have certain computer programming skills. This teaching tip introduces…

Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…

Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcomes in utilizing a multi-stage, multi-course, and multi-semester capstone integrative project to teach entrepreneurial marketing (EM) of early-stage technologies. Herein we explain concepts…

Though "assessment is an integral part of the learning process," unfortunately, struggles are not uncommon, and for various reasons, some students struggle with specific assessments. So, the question becomes, what should be done about it? Discussions on inclusive educational practices have exploded as a part of a renewed push for greater…

Organizations are keenly interested in employees trained in business analysis and robotic process automation. This is because those methods are growing in demand for improving efficiency in business processes. Business students exiting college must understand how to map out business processes and implement automation fundamentals to be competitive…

The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title.

Business Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework…

Over the last two decades, the academy has experienced a renaissance of diversity in pedagogical techniques with the introduction of experiential learning, active learning, flipping the classroom, and, more recently, team-based learning (TBL). TBL adopts a two-stage process that incorporates individual learning with team collaboration. While…

Schools of business are a logical context for the implementation of community-based learning (CBL) given their focus on student engagement, application of knowledge, real-world experience, and diverse work environments. However, it may be new for many faculty members. Innovations often meet with resistance due to incompatible beliefs in what…