Enrollment management has come to be defined in structural terms when what is needed is an understanding of institutional academic context. Concentrating on which offices should be brought together to do enrollment work can lead to being stuck on structure, forcing the institution to reflect enrollment management rather than ensuring that…

Provides background information on enrollment management, discusses the concept in the context of today's colleges and universities, identifies four basic models of enrollment management, and outlines an ideal approach to implementing enrollment management principles. Argues that enrollment management is a concept reaching maturity. (RJM)

Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)

Addresses the issue of retention of young professionals in college admission, suggesting a program whereby staff members from different enrollment service offices switch jobs for various periods of time. Results of one such program indicated that retention, career development and the overall relationship among enrollment services staff were aided.…

Examples of deceptive recruitment are highlighted in a review of questionable practices used to attract students both from within the United States and abroad. Major issues for action are identified as sacrificing quality for numbers, the hiring of marketing consultants, professional training of admissions directors, and federal regulation.…

The Department of Education has ruled that a federal privacy-protection law gives college students the right to see their admissions files, based on a Harvard University graduate's request. The ruling could help shed light on how institutions select students and on the validity of racial discrimination charges in other institutions. (MSE)

The 19 chapters of this book on college admissions are divided into six sections on: (1) perspectives and history, (2) the admissions officer, (3) understanding enrollment management, (4) admissions tools, (5) admissions programs, and (6) perspectives on the twenty-first century. The papers are: "Perspectives on Educational Reform" (Donald…

Attempts to measure personal qualities in admissions are often inadequate because of poor understanding of the admissions process. Results of a major study illustrate the different objectives in admissions and how use of personal qualities might be improved. (Author)

A survey of the duties, organization, and staffing of offices of admissions and records is reported. Periodic evaluation of each office should be made to determine where changes would provide better service and more efficient use of resources available. (MLW)

The organizational transformation process begun several years ago by the American Association of Collegiate Registrars and Admissions Officers has resulted in the association's once-solid financial base collapsing, bringing internal tensions about the transformation to the surface. Debate centers on the organization's ability to be a policy leader…

The Secondary School Admission Test Board (SSATB) is a professional educational association of nearly 650 independent elementary and secondary schools and organizations, all committed to excellence in the profession of independent school admission. In this role, the SSATB tested 47,576 students in 1986-87. The SSATB is a non-profit corporation…

Using Bowen and Bok's data from 23 selective colleges, we fit multilevel logit models to test two hypotheses with implications for affirmative action and group differences in attainment of science, math, or engineering (SME) degrees. Hypothesis 1, that differences in precollege academic preparation will explain later SME graduation disparities,…

Guidelines for students preparing for college admissions interviews are presented, including results of a survey of admissions directors. Questionnaire responses were obtained from all but three directors of 48 public and 52 private colleges and universities, including the Ivy League and highly competitive schools and each state's main state…

Discusses the independent school: its mission and goals, how it attracts students, why a student chooses to attend an independent school, faculty qualifications, programs offered, admissions department, average student profile, student expectations, employers' expectations, how the school meets employers' expectations, the placement department,…

A university director of admissions's visit to high schools for military dependents in West Germany is described. The trip was made to encourage college application among dependent students and to assist them in receiving further information from the colleges of their choice. (MSE)