Describes the process of developing an HIV/AIDS education curriculum for "Takalani Sesame," an educational media project for young South African children. Illustrates the formative research conducted with adults and children, and recounts discussions with HIV/AIDS health specialists. Describes the knowledge, attitude, and skill…

Discusses the state of children's television in Australia and considers possibilities for the future. Topics include regulatory frameworks and requirements for children's programs; imported programming, including animated material; the United Nations Convention on the Rights of the Child; and values promoted to children. (LRW)

Changes and development in Chinese television (CCTV) over the past 28 years have had profound effects on Chinese society. National News, which has the biggest television audience, has enabled the populace to know what is happening in China. Educational programming is given high priority through special telecourses presented for society in general,…

This report of a study of the activities of a secret planning board, formed to promote the nomination of Dwight Eisenhower through the intensive use of television, concludes that the significance of television planning in the 1952 Eisenhower campaign had less to do with the outcome of the election than with the first massive use of television with…

Using 280 5th graders as subjects, an experiment was carried out to answer the following questions: (1) do certain indentified television formats have effects on cognition? (2) Is mastery of various cognitive skills correlated with extraction of knowledge from a television message which employs the corresponding format? It was hypothesized that:…

Describes Michigan State University's use of telephone interviews to assess student attitudes in television courses and reviews data from a recent survey and classroom students' grades or attitudes toward mediated instruction. Evaluation utilization by producers, faculty, and administrators to improve instructional television is noted. (Author/MBR)

Describes steps taken by the American Broadcasting Corporation to assess the public's reaction to "The Day After." Pre-broadcast activities included a literature review, consultation with child development specialists, viewer's guide development, focus group research, and recommendations regarding children's viewing. Post-broadcast…

Selected findings from the formative evaluation of the "3-2-1 Contact" television series are provided. Also provided is a description of the series which attempts to harness the unique power of television to convey to youngsters the excitement and fascination of science. (JN)

Demonstrates that audience members create specific and sometimes elaborate practical actions involving television in order to gratify particular needs in the context of family viewing. Supports a typology of the social uses of television using ethnographic research and current uses and gratifications literature. (JMF)

Examines the characteristics of school television programs used in British primary schools in light of attainment targets for the National Curriculum. Describes four case studies that investigated what made the programs a useful teaching and learning aid and how they influenced students' reactions and facilitated their learning from the programs.…

The activities, research findings, and services of the Children's Television Workshop during a 3-month period are summarized. Research activities undertaken related to Sesame Street and staff meetings to disseminate that research are listed first; then, production completed or planned is outlined. Under community education services, the radio,…

The Anik-B Project is part of the two-year communications experiments for which the Anik-B satellite is being used. The project was designed to explore the possibilities of using Interactive Instructional Television (IITV) to provide distance postsecondary education for people living in widely scattered and sometimes inaccessible areas of British…

The plans of the Kansas Public Television Board (KPTB) for development of the Kansas Television Network are detailed for the period extending from FY 1979 to FY 1983; the proposed system is designed to serve the needs of the communities by extending existing capabilities and resources, sharing common resources, and enriching the total system.…

This second article in a series on the relationship between television and children summarizes shortcomings of studies of effects based on traditional psychology. Other approaches to study of television and children using sociological ideas are explored, focusing on what children do to, and with, television as active viewers. (MBR)

Total comprehension and understanding of visual images (particularly moving images) are the result of a series of complex biological (brain) and mental (mind) processes and activities. Whereas perceptual psychology and neurophysiology are among the two main academic disciplines that explain the functions performed by the organs of visual and…